Chief

We partnered with Chief

Chief is a Texas-born brand with a bold, modern edge, and they came to Iconic for video content that could match that energy. The goal was to highlight their products in a way that feels authentic to Austin while still polished enough for national reach.

We focused the shoot on a mix of product-driven and lifestyle moments. Close-ups showed the texture, fit, and design details, while wide lifestyle shots placed Chief in real Austin settings—streets, venues, and social hangouts. The pacing of the edit stayed sharp and direct, with color grading that gave everything a warm, grounded look true to the city.

The final package gave Chief versatile content for their campaigns: hero films, social cutdowns, and stills for digital use. The work captured both the local authenticity of the brand and the modern style they’re building toward.