La Caza

Iconic worked with La Caza Tequila to create video content highlighting craftsmanship, lifestyle, and the vibrant spirit behind the brand.

La Caza Tequila wanted content that captured both the tradition of tequila making and the bold energy of their brand. The challenge was to balance heritage and modern lifestyle—showing not only where the product comes from but how people enjoy it today. Iconic built a production approach that blended both worlds.

We shot detailed product visuals to highlight the bottle design and craftsmanship, pairing them with lifestyle scenes that feel raw and celebratory. Natural light played a key role, keeping the look authentic while still polished. Editing leaned into a vibrant pace, cutting between intimate product moments and larger social gatherings. The sound design and color grading gave the final films warmth and energy, true to the brand’s voice.

The end result was a suite of assets—hero films, social cutdowns, and stills—that La Caza could use across campaigns. The content reflects the heart of the brand: premium tequila made for real moments of celebration.