Lalo Tequila

Craft, quality, and brand.

Lalo Tequila wanted content that felt as clean and authentic as their product. The goal was to highlight the craft of tequila making while also showing the brand’s modern, approachable side. Iconic worked closely with their team to capture both—the tradition behind the spirit and the lifestyle around it.

We split production between controlled studio shots and real locations. In the studio, we focused on the bottle itself: crisp lighting, clean backdrops, and slow movement that emphasizes detail. On location, we shot pours, gatherings, and lifestyle moments that show how Lalo fits naturally into social settings. Editing leaned on smooth pacing, subtle sound design, and warm color grading that mirrors the brand’s tone.

The final package gave Lalo a library of content: hero films for web, short vertical cuts for paid, and stills for press and social. The mix of polished product focus and lived-in moments helped position Lalo Tequila as both premium and accessible.