Rujo Boots

Iconic partnered with Rujo Boots to create cinematic product and lifestyle films that highlight craftsmanship, quality, and the lifestyle behind the brand.

Rujo Boots wanted video content that captured the spirit of their brand—heritage craftsmanship with a modern edge. The goal was to show the boots in motion, highlighting both the product details and the lifestyle they represent. Iconic built a production plan that blended studio precision with natural, on-location shooting to strike that balance.

We filmed close-ups of the materials, stitching, and finishes, then cut to wide lifestyle shots of the boots being worn in real settings. Lighting was kept warm and natural to echo Rujo’s tone, and our edits moved between product focus and lifestyle energy to tell a complete story. We also built short versions optimized for social ads and vertical formats, giving the brand content that could convert while still looking true to its roots.

The result is a series of films that position Rujo Boots as both authentic and aspirational. The content works across web, ads, and social, showing not just how the boots look, but the lifestyle they’re built for.

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